Custom e-commerce solution for good looking hats

Web design, development, prototyping, maintenance

About Ana

When it comes to the most en vogue hats the town, NITA SAO is a must know name in this industry.

Ana Istodorescu is a talented Romanian designer who is creating some beautiful and unconventional hats and clothes. She is one of our most tenacious clients with a huge potential, a well-defined vision of her business and very perfectionist. Ana chose ANUIX to build a brand new website in order to reflect her personality, her work ethic and, the most important, the language of her creations.

Thus, our work with her can be described as very professional and with a strong communication regarding what she wanted her website to reflect: a warm, young and vibrating design.

For creating this project we went right on target: NITA SAO Showroom. The website’s vibe is inspired by the sumptuousness of her space work and by the colors of the hats and the accessories created by Ana and her wonderful team. We had some positive discussions with her and we draw the basic lines of the website together.

The project

Our initial proposal regarding this website had respected the basic idea behind the vision of NITA SAO: a minimalist design which could bring the products in the foreground, a greater focus on user experience, all under a luxurious, high-quality product note.

The client was pleased about our first presentation draft and we immediately started to develop the website and to draw the first lines for its design. The idea behind NITA SAO was a simple one: a welcoming, comfortable website that will become the perfect tool to highlight the unique, handmade products.

Black White Grey

Technical details

The platform is custom made for NITA SAO and it is developed in CakePHP3. Also, it has an optimized mobile version for an easy and friendly experience. Nowadays people spend most of their time using their phones and we must adapt to the market requirements. Thus, the website we have created is optimized for all types of mobile.


We are very happy about our work with Ana Istodorescu and, the most important, we are pleased about the product that we have created together: a good quality website in which we have invested a lot of time, creativity and energy.

Started in October 2016, the collaboration with Ana Istodorescu is still going on. ANUIX has exclusivity in terms of monthly maintenance of the website, or in terms of any updates needed, of any other idea or new sections that are required to be created.

The story goes on, as well the creativity on designing new hats and, along with them, new designs.

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